UGG boots have been around for decades. In 1978, Australian surfer Brian Smith started the brand in California to make sheepskin boots that kept surfers’ feet warm after cold ocean sessions. The classic UGG boot became super popular in the 2000s.
In 2023, UGG launched the Lowmel sneaker. It’s a mix of a sneaker and a boot, with lace-up style, a comfy cushioned inside, and padded parts for all-day wear. The chunky design gives off strong Y2K and ’90s vibes. After the pandemic, people wanted cozy yet stylish shoes, and the Lowmel fit perfectly. Viral videos on TikTok helped it explode in 2023 and 2024. Even in 2025, they remain a hot item, often selling out at local retailers.
Why Are They So Popular?
The Lowmel stands out because they are super comfortable and cute at the same time. It has UGG’s famous plush lining made from soft wool to keep feet warm and cozy. Teens love styling them with leggings, sweatshirts, or baggy jeans for that relaxed look.
On TikTok, there are over 60 million posts about the UGG Lowmel Trainer shoe, according to Cybernews. Teens are asking for them as Christmas gifts, and influencers share outfit ideas that make them go viral. Cosmopolitan magazine called them “the new statement-maker of the season.”
The Howl interviewed some local teens who own a pair. “…they’re really comfortable, and I really liked the way they looked,” said Alana C., a 7th grader.
“[They] just look like sneakers and UGGs combined,” said Elaria B. “The design is really good.”
At around $130 to $150, they’re not cheap, yet the demand continues to keep prices high and stock low.
What Makes the Lowmel Special?
This shoe is a sneaker-boot hybrid with a retro chunky look. It has suede for a fancy feel, adjustable laces, and it’s great for everyday wear at school or while hanging out.
Despite the fandom, Lowmels aren’t perfect. The warm lining is awesome for cold weather, but they can get too hot in spring or summer. The suede isn’t waterproof, so teens will be out the extra $20 if they choose to purchase Ugg Care Protector.
“…you have to put the protective spray on them or else if you get water or anything on it it will ruin the shoe forever,” said Alana C.
What’s Next?
As UGG heads into the future, Ugg seems aware that teen buyers continue to lean toward comfy, statement shoes. So styles like the Lowmel (and its lower version, the Lo Lowmel) will likely stay popular in 2026. For teens wanting something stylish and comfortable throughout the day, the UGG Lowmel continues to prove that comfort can be cool.
