Two weeks after the death of Duolingo’s mascot, Duo, netizens and users of the app were surprised to learn that his digitally-staged death had tricked them.
Duo said in an Instagram video, “Faking my death was the test and you all passed.”
The death was a marketing campaign to get more users into doing their lessons.
At the end of the campaign, the USA came out on top with 6.18 billion XP (experience points), followed by Germany with 3.28 billion points and Brazil with 2.96 billion points
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