Jumana A.
Claire’s at Victoria Gardens, one of many stores facing the uncertainty of bankruptcy.
Claire’s, the well-known jewelry and accessory store, filed for Chapter 11 bankruptcy on Wednesday, August 6. This marks the second time in seven years the company has looked for bankruptcy protection. The main reasons for this include heavy debt and growing competition from fast fashion and online jewelry retailers.
Claire’s has been actively seeking a buyer since August 6, contacting over 150 potential bidders, with 60 signing private agreements. If a buyer for the operating company isn’t found, Claire’s could close up to 1,100 stores globally. Liquidation sales have already begun at all Claire’s outlets across America, and thirteen stores are expected to close by September 7.
Beyond the business headlines, this news has sparked a wave of nostalgia for many shoppers. A common thought on why Claire’s might be struggling is the changing interests of their younger customers. Gen Z and Gen Alpha have shown a shift from buying accessories to purchasing cosmetics, and many now shop online at platforms like Shein and Temu instead of in person at Claire’s.
“The new generation doesn’t find the fun in cool earrings anymore, and being cringy sometimes, you guys think you’re ‘too cool for Claire’s now,’” said 7th grade teacher Ms. Striegel.
Despite evolving interests, many teens would miss the simple pleasures of Claire’s. From browsing fashion accessories to buying matching best friend bracelets and heart-shaped necklaces, the store represented a wholesome and exciting part of growing up. Claire’s isn’t just a store; it is a source of many childhood memories.
“What I would miss most about Claire’s is the different accessories that I could pick out. It allows you to express your creativity and style as [you are] growing up,” said Lauryn P.
Across generations, Claire’s has been a mall staple for young people around the world. Whether it was getting ears pierced or buying cute jewelry, the store has found a place in the hearts of teens, building a nostalgic presence. This is not only true for young shoppers, but also for the employees that serve customers.
“My favorite memory from working at Claire’s was when we had our fun sale day. I got to dress up as a Care Bear and I did makeup on all the little girls that came in,” said Abby, a worker at the local Victoria Gardens outlet.